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5 Lessons from a Public Diplomacy-Savvy Ambassador

5 Lessons from a Public Diplomacy-Savvy Ambassador

“It is important to be ‘seen’ – being there physically matters if you want to be a successful diplomat,” noted Ambassador Robert Ford at the 4th Annual Walter Roberts Lecture last Wednesday. Public diplomacy (PD) professionals have long emphasized that the last few feet of communication can make a huge difference in public perception and … Continue reading

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