Ukraine will need good public diplomacy from the U.S.
Secretary Kerry is wise to be heading to Ukraine on Tuesday for both formal and symbolic diplomacy to signal to the ordinary citizen in Ukraine that the U.S. respects its territorial sovereignty and its human dignity. These are the moments when visits really matter.
With Russian troops on the move in Crimea, ethnic Russians also need to know that their rights will be protected. This conflict cannot afford to spiral out of control. Leaving aside the human toll that conflict could take, and the wider war this episode might evoke, there are public diplomacy and economic reasons for all actors in this drama to want a peaceful ending.
Crimea is a major tourism spot for Ukrainians, Russians and Western visitors. Even National Geographic has written about the seaside beauty, the vineyards and orchards of this Black Sea resort. Russia just emerged from a tourism boom in Sochi. It shouldn’t risk sending a message to the world that tourists should stay away from Russia and the Black Sea resorts of Ukraine. Moreover, economic issues like oil prices — which would spike as a result of any sanctions against Russia — should motivate all sides to calm down.
In 1782, Catherine the Great’s military general, Prince Grigory Potemkin wrote of Crimea saying “Russia needs its paradise.” But today, times have changed. This is 2014. Russia should not risk it all. Let’s hope public diplomacy and diplomatic talks result in a win-win for everyone.