If your email marketing campaigns aren’t making it to the inbox, you’re missing out on potential customers and sales. The good news is that there are plenty of ways to improve email deliverability. With a little know-how, following best practices, and the right tools, you can increase your email deliverability and ensure your marketing emails reach the inbox and not the spam folder.

Verify Email Addresses in Real-Time: Ensure Accuracy

Email sender reputation is one of the most important factors when it comes to improving your email deliverability. Email providers, like Gmail and Outlook, will filter or block your emails if they think you’re sending spam. This is based on a number of factors, including how often you email, your sender domain name reputation, and whether or not you have proper authentication methods in place (SPF, DKIM, DMARC) to prevent unauthorized spoofing of your emails.

ISPs also look at how much of your email is images versus text. Having too many images can flag your email as spam because it looks suspicious to ISPs. Keeping your image ratio low, and using ALT text for images, can help keep your email deliverability up.

Lastly, the timing of your emails can be very important for your email deliverability. Try to send emails at times when your subscribers are likely checking their inboxes. For example, sending a newsletter about new product features at 10-11 AM on Tuesdays can be a great time to boost your deliverability.