While studying abroad with the GW School of Business in Rio de Janeiro for the Olympics over the past three weeks, I had the extraordinary opportunity to attend a site visit to visit an NGO which combines sport with education and empowerment for the betterment of society.
Fight for Peace (FFP), known as Luta Pela Paz in Portuguese, is a boxing and martial arts gym in Complexo da Maré that was founded in 2000 by Luke Dowdney, a social anthropologist from England. Dowdney moved to Rio in the late 1990s to complete research on his masters thesis on street children and the drug trade, and has since built FFP into a world renowned sport for peace NGO that has been recognized by the International Olympic Committee and countless governments and foreign ministries for its life-changing work. In 2015 alone, 1,913 young people attended Fight for Peace, and 34% were girls. Last year, the organization expanded to London, and is operating a similar socially-conscious sport NGO model there as well.
Life in Complexo da Maré, a favela in Rio, is far from predictable. Violence from within the community, as well as increased raids by police and other law enforcement have fostered a cyclical environment of danger in a very densely populated community. After speaking with a panel of young people at FFP, what I thought was most striking was that while all of them are fearful for their safety and the safety of their families, they are not resolved to doing nothing with their lives, and are vocal about their aspirations. While I didn’t meet them prior to entering the program at FFP, I can imagine that the values the organization teaches using their custom “theory of change” methodology have empowered these young people to become the leaders that they are today.
The young women of the group were particularly inspiring to me. Their very presence in the room was a testament to the importance of a program like FFP in a community where their voices may be marginalized. Some were young mothers, others were finishing high school and didn’t have a concrete plan for the future prior to joining FFP. All of them talked about the importance of FFP in empowering them to become leaders in their community, and leaders at FFP. The mothers are now teaching their children the values instilled in them through the methodology learned at FFP.
In the lead up to the Olympics, the media portrayal of Rio, and in particular of the favelas, really dehumanized the people living there and reduced their stories to tragedy porn. While life is by no means easy for the participants of FFP’s Rio gym, spending time laughing, joking, and sharing our cultures was an important part of my Rio experience. It allowed me the opportunity to see their community with my own eyes, and be able to take away a more complex understanding of their lives and the impact that FFP has had upon them, and empathize with their feelings of fear of uncertainty.
Sports diplomacy can be tricky–many public diplomacy scholars are skeptical of the results or impact that it can have long term. However, by visiting an organization like FFP, I realized that the true takeaway from public diplomacy or track II diplomacy with a sport component is the learning of best practices that can be applied in other communities around the world to better society. FFP has already partnered with the Jamaican government to implement their theory of change in sports programs within the country. Furthering local level initiatives is likely the best way to see positive impacts of sports diplomacy.
Being in Rio for the Olympics was in and of itself an extraordinary experience. However, being there is kind of like being at Disney World; you’re in a bubble of Olympic proportions. You eat, sleep (or not), and breathe Olympics. Everything from logistics to sport to “news” updates which generally consist of scores and which celebrities visited France House the night before. It can be incredibly difficult to contextualize the Olympics within the confines of the actual city that is playing host. Even more difficult is imagining the impact that they have on the average Carioca (the term citizens of Rio call themselves). Having the opportunity to visit Fight for Peace was by far the most important factor in shaping my opinion of the impact of the Games on the people of Rio both during the two weeks of the event, and after the torch is extinguished. Will there be further investment in peace through sport efforts? Infrastructure developments that will further connect people to major economic and social hubs throughout the city? One of the members of the youth council at FFP was very skeptical of the sustained efforts to improve the daily life of Cariocas post-Olympics. Only time will tell as far as further government involvement. However, it is all but certain that FFP will continue its efforts both in Rio and abroad to foster communities of strong young people eager to make a positive impact on the world.
Digital diplomacy is a complement to traditional diplomacy because it can reach specific audiences in a more timely, relevant, and flexible way. Jed Shein, co-founder of the Digital Diplomacy Coalition, said that digital diplomacy is “about recognizing where people are spending time today, where they are the most active, and how they receive that information.”
In fact, the fundamentals of public diplomacy can be found at the basis of digital diplomacy. It’s equally important for the State Department to recognize a target audience, identify the appropriate medium of information and choose the correct information platform when presenting a public diplomacy initiative online as it is in person.
The true essence of digital diplomacy is flexibility. Digital diplomacy efforts can be enacted across different online platforms including official blogs, social media pages, and websites, with relative ease. However, the savants are those who show a demonstrated ability to differentiate between content type and online platform type. Many have not strengthened their online presence as much as they would like because they follow the common misconception that all digital platforms are created equal. While there is a place for official policy documents on official websites, social media pages are not the right place. Foreign ministries should post content that engages the local audiences and creates dialogue through videos, images, and text on social media networks.
It is encouraging to see the international diplomatic community embracing digital diplomacy. On January 30, the United Nations organized the inaugural Social Media Day at its headquarters in New York City. The event was a collaborative effort between the United Nations, Digital Diplomacy Coalition and a number of international countries. This one-day event involved panel discussions, briefings from social media experts, as well a hashtag campaign using #socialUN.
The event also allowed anyone online to livestream the event on YouTube. This effort on the UN’s part showed the flexibility and relevance of digital diplomacy. For instance, the #socialUN campaign connected diplomats at the same event while the online video stream attracted foreign publics that were unable to attend the event in person. Furthermore, UN Social Media Day showed that digital diplomacy can strengthen multilateral efforts between nations and collaborate alongside new civil society partners.
The Digital Diplomacy Coalition is a new partner from civil society that is taking entirely new approaches to building connections within the diplomatic community using technology. While they don’t conduct diplomacy on behalf of a particular nation, the Digital Diplomacy Coalition is an “international, independent, volunteer-based organization,” that fosters a collaborative environment for members of the diplomatic, international and technology communities “to leverage digital technologies for diplomacy.”
Originally founded by Scott Nolan Smith, Roos Kouwenhoven, Jed Shein and Floris Winters in 2012, the organization has collaborated alongside the likes of tech titans such as Google, Fosterly, Tumblr, universities such as Johns Hopkins University, George Washington University and Georgetown University as well as the foreign ministries of Canada, Jordan, Peru, Kosovo, and Italy among many other nations. By bringing influential people from tech, government and international spheres, The Digital Diplomacy coalition is creating an environment that is realizing the potential of digital diplomacy challenges and best practices.
The U.S. government is also looking for innovative ways to drive digital diplomacy efforts. In 2013, the State Department announced the launch of the Collaboratory, an effort to use technology to drive public diplomacy efforts. Evan Ryan, Assistant Secretary of State for the Bureau of Educational and Cultural Affairs, explained that the program would serve as a “platform to collaborate, incubate and pilot new ideas that amplify people to people exchanges and connect people using technologies.” The Collaboratory will provide additional opportunities for public-private partnership as well as new programming ideas that are both timely and relevant for local audiences.
However, innovation in the digital diplomacy space cannot simply result in the recycling of old content. Innovation must be driven by entirely new forms of content that engage local populations in a personal manner. The efforts of New York artist Amir Bakshi is the type of innovation needed in digital diplomacy. In late 2014, Bakshi launched “Portals”, a contemporary art project that brings people together from opposite corners of the world through videoconference and a recycled shipping container. The first Portal connected New Yorkers with Iranian citizens who could see the life-size projection of their counterpart as they discussed issues related to daily life.
Bakshi’s New York exhibit also captured the attention of journalist, Fareed Zakaria and filmmaker Morgan Spurlock who signed up to participate in the cultural exchange. The Collaboratory could use a similar citizen-driven approach to create a digital diplomacy initiative that provides Americans and foreign citizens with the opportunities to become 21st century pen-pals. This type of initiative could also be more sustainable because local and foreign citizens have a hand in the diplomacy making process by driving the content themselves.
As the international arena moves further into the 21st century, which countries will adopt digital diplomacy as part of the status quo? What challenges will they face? Comment below.
Note: This entry was originally posted on ipdgc.gwu.edu as an event recap.
David Ensor, director of the Voice of America, believes America’s voice is a “far more” effective weapon in foreign policy than most hard power tools, and that most Americans don’t realize the value it has in furthering US policy abroad.
He said this and more at Tuesday’s event, “America’s Voice: U.S. International Media in the Age of Putin, ISIS, and Ebola“, held at the School of Media and Public Affairs. In front of an audience of nearly 100 students, faculty, and professionals, Ensor shared his trajectory in becoming the director of VOA after 30 years as a journalist covering national security and a variety of other topics. He made the case for why VOA matters in today’s “crowded” global media market, despite having its roots in the U.S. government as a tool of public diplomacy.
“What VOA does is honest reporting and we do that because it’s the law of the land,” Ensor said. “There is room on the VOA platform for objective journalism and editorials supporting U.S. policy.”
After sharing two videos that demonstrated the VOA’s breadth of international news coverage in multiple languages, Ensor sat with Frank Sesno, director of the School of Media and Public Affairs, and discussed in an interview format the challenges VOA has faced in recent times, such as budget changes, the Russian crackdown on international media outlets, and the value of studying journalism despite declining job opportunities for recent graduates.
“If given a bigger budget right now, I would spend that on improving our news services in Russian, then Kurdish and Turkish, and then Mandarin,” Ensor said. In regards to Russia’s ban on VOA in the country, Ensor said he would reach out to private companies and set up alternate news outlets in the former Soviet space to help bring alternative voices to the country.
“There’s a reason some governments around the world try so hard to block alternative voices. It’s a powerful tool than most realize,” Ensor said.
Following the interview, Ensor took questions from the audience, which varied from the protection of journalists in dangerous countries and efforts by the U.S. in competing with terrorist communication networks.
“Yes, there a lot more voices out there,” Ensor said in his closing remarks. “But we offer a certain kind of credibility that cuts through the cacophony.”
“It is important to be ‘seen’ – being there physically matters if you want to be a successful diplomat,” noted Ambassador Robert Ford at the 4th Annual Walter Roberts Lecture last Wednesday.
Public diplomacy (PD) professionals have long emphasized that the last few feet of communication can make a huge difference in public perception and engagement. Ambassador Ford demonstrated clearly, through fascinating accounts from his tours overseas, that public diplomacy is essential to successful diplomatic work. Countering the notion that diplomats work behind the closed doors of government, the former U.S. Ambassador to Syria and Algeria emphasized the role of active public diplomacy in breaking down barriers and conveying policy messages.
Here are the five lessons that Ambassador Ford referred to in his lecture that he had learned were important for successful public diplomacy:
We often forget that many people around the world have never met an American, much less an American diplomat. People in Syria, Egypt, China or Brazil have a vision of Americans that is often formed by television programs, movies, websites, the news or the anecdotes of friends who may have come into contact with an American. One “ugly American” can color the perception of a whole village; conversely, one open, warm and understanding American student or teacher can influence an entire student body at a university.
Ambassador Ford noted that his visit early in the Syria conflict to Hama to witness local demonstrations and listen to the points of view of all parties had an enormous impact on the people he met and policy makers in Washington simply because he was physically there. He believed that his visit sent a message to Syrians that the U.S. supported the right to freedom of expression and assembly.
Over the years, as a public diplomacy officer in the Foreign Service, I have worked with many ambassadors. We have debated together the merits of “being there” to convey a message that actions could express more forcefully than words. Should the ambassador attend a funeral of a prominent dissident? What about attending the opening event at a film festival that was airing anti-American films? Would it be effective to speak at the opening of a Special Olympics event to highlight our concept of equal access for all? Or, to demonstrate respect for local culture and religion should the ambassador visit an historic mosque, church synagogue or temple?
As I accompanied these ambassadors, I met people who would consistently note how important it was for the U.S. to send the message of support for human rights, tolerance or inclusivity through the presence of our ambassador. No matter what the activity, just “being there” always had an impact and conveyed the essence of American values.
At my last post in Cairo, we debated the merits of what we called “grassroots public diplomacy” or reaching out to regular people, Ambassador Ford’s number two on the list of lessons. But, who are “regular people” and why are they important? Traditional diplomacy has focused on relations between governments and government officials. For centuries, diplomats met in offices at foreign ministries or at formal events. Over time, diplomatic activity expanded to include critical influencers of foreign policy or public opinion, such as journalists, writers or cultural figures.
Regular people are basically everyone from the doorkeeper, elementary school teacher, and NGO worker to the owner of the local café. They are important because if you take the time to meet them, discuss and listen you can really understand the local economy, political situation or mood of a country. And, in societies where people believe their neighbors or family members more than the evening news broadcaster, your meeting could be significant in influencing public opinion.
I still remember the eyes of a mother from a poor community in Tunisia who took me aside at a student graduation ceremony to note that our English language after-school program had kept her son off the streets and out of trouble. We sat, surrounded by other parents, as she discussed her dreams for her son and I presented our exchange program opportunities. Taking the time to listen changed the entire dynamic of the event for everyone at a time when criticism of U.S. policy on Iraq was on the front page of every paper.
Ambassadors are notorious for their discomfort with the latest in social media. First of all – by the time you get to be an ambassador, you are usually older than the rest of the staff at the embassy (apologies to ambassadors!) Persuading an ambassador to tweet, use Instagram, or blog usually results in the Public Affairs Officer and staff being assigned another task.
The point is not whether the ambassador or other diplomatic staff knows how to use the latest technology – it is whether they understand how to incorporate it as a tool for planning and strategy in communication and outreach. In his speech, Ambassador Ford highlighted the use of social media in a restrictive communications environment. When he could not reach out to present the U.S. administration’s point of view on the treatment of Syrian demonstrators, he could still get out the word via Facebook. Whether it is Youtube, Twitter, Facebook or another platform preferred in a specific country, social media allows a diplomatic mission to reach large numbers of people.
In Cairo, the embassy currently has over 850,000 Facebook fans. They post questions and comments in Arabic and English, sign-up for events, or participate in competitions. Once we asked, who are all these people? And in keeping with point number two, an event was organized to meet 100 of fans. They came from all over the country and from every strata in society: students, businessmen and women, alumni of exchange programs, journalists, teachers… the list was endless. They all had one thing in common: an enthusiasm to engage. And in keeping with point number one, some of them had never met an American and now there was an opportunity for American diplomats to “be there.”
The usual modus operandi of all ambassadors is to get as much positive press coverage of U.S. policy or diplomatic activities as possible. Public diplomacy sections, especially the press officers, spend hours strategizing on how to make this happen. They work hard to figure out how to use media opportunities to convey important messages to local publics. And, the press officer will also arrange events where the ambassador and other officers have the opportunity to listen to the insights and opinions of local press.
Ambassador Ford, however, reminded the audience that more is not always a good thing: “Don’t overuse access to the media.” Some messages are better delivered in person behind the closed doors of a foreign ministry or in a speech to a specific audience of businessmen. The message, when delivered via the media, can result in host government backlash if it is unexpected. Or, because you just made the issue part of a public debate – it gets buried by the response of multiple and conflicting articles and opinions.
Public diplomacy officers are always aware, as well, that journalists want access to the ambassador just as much as we want to get out a good story. Sometimes that results in the equivalent of journalistic “blackmail” – “I am doing a story on X and it will run tomorrow. Can you give me a comment?” Or, they run a story and when you call to note they have the facts wrong – then the journalist asks for an exclusive to set the record straight.
So, use media access judiciously and with awareness that it is the right tool for the purpose.
As a public diplomacy officer, I was heartened to hear Ambassador Ford note that soft-power and outreach can have a tremendous impact on foreign publics. He recounted a story of visiting a university in Algeria. He told the PAO (Public Affairs Officer) to keep it low-key since he knew that U.S. policy in Iraq was not very popular at the time. When he arrived at the university, he was overwhelmed by a large and very public welcome. It turns out that the English language and skills building programs established by the Public Affairs Office and implemented by partnerships with U.S. universities where tremendously popular and successful. The university president wanted more! I could recount more stories where finding common interest has resulted in politics being put aside – but, I am running out of space. These blogs are supposed to be under 800 words and I am over!
As the new Public Diplomacy Diplomatic Fellow at GWU, I still stand with a foot slowly lifting off from my last “post” – U.S. Embassy Cairo and the other foot planted in an office at the IPDGC.
On September 9, both worlds merged as IPDGC hosted a delegation of Islamic religious scholars from Al-Azhar University in Cairo, the major center of Sunni learning in the Middle East, as well as imams and representatives from the Dar al Iftah and the office of the “Grand Imam” at al-Azhar. The visit was organized by the Civilizations Exchange and Cooperation Foundation (CECF) and its director, Imam Bashar Arafat; and funded via a public diplomacy grant from the Public Affairs Office in Embassy Cairo.
The program, a three-week visit to the U.S., took the scholars all over the United States to meet with representatives of religious, academic, government and NGO institutions. This people-to-people dialogue was aimed at increasing awareness among the delegates and the people they met regarding points of mutual interest, concern and potential cooperation.
Professor Nathan Brown from the Elliott School Middle East Studies program joined me in a discussion with the delegation. Previously, Dr. Brown had met some of the delegates during a speaking program in Cairo, organized by the Public Affairs Office, on comparative constitutions. Members of the delegation were glad to see a familiar face. They were curious about the School of Media and Public Affairs and how media could be used to improve understanding rather than increase stereotypes.
They stated their dedication to increasing mutual understanding and their appreciation for the members of the Jewish, Christian and Muslim communities who met with them during their visit. Members conveyed their concern for the threat from terrorist groups, whom they noted had nothing to do with the real “Islam”. Their final request was for greater contact and cooperation between George Washington University and Al-Azhar University in Egypt.
Opening doors to dialogue is an important function of public diplomacy. Listening to the point of view of others and finding common interests is step one in the process of explaining American society and values. A common foundation of knowledge and understanding is useful when public diplomacy professionals at the Department of State are trying to explain and convey U.S. policy objectives. On September 9, GWU and the IPDGC played an important role by offering a warm welcome to the delegation and listening to their concerns, goals and hopes for the future.
The views expressed in this blog are those of the author and do not necessarily reflect those of the State Department or the U.S. government. The author is a State Department officer specializing in public diplomacy, currently detailed to the IPDGC to teach and work on various Institute projects.
In advance of this week’s U.S.-Africa Leaders Summit in Washington, D.C., National Public Radio published an article that discussed the goals of the summit, the first such event organized by a U.S. president for 40 African leaders. One is to bring African heads-of-state in contact with American business leaders for discussions on investment and business opportunities; the other is, according to the article, “to change the narrative” about Africa, from one mired in violence and humanitarian crises to that of business opportunities.
Business and entrepreneurship are not often considered as public diplomacy strategies, but it makes sense why they should be. After all, business affects the national economy, which then affects how the people see their lives and their country, informing their relationships with other nations. History supports this phenomenon: after the Korean War, it was economic reforms that provided the initial boost to help South Korea become the cultural and economic powerhouse it is today. Brazil’s economic growth in the past decade has renewed international business interests in the country, with many companies establishing South American hubs in São Paulo and Rio de Janeiro.
Changing continental perceptions are not new – both of the aforementioned countries were largely obscure in the world consciousness, recognized only by their regional identities until they received individual economic breakthroughs or high-profile public diplomacy events (i.e., Olympics, World Cup). But is a three-day summit in the U.S. the answer to changing the world’s perceptions of Africa? After all, Africa is comprised of 54 nations; to suggest that (largely Western) countries should singularly invest in an entire continent is vague at best and ignorant at worst.
In addition, none of the forums and panels are schedule to address specific regions or countries in Africa. Even the name – U.S.-Africa Leaders Summit – perpetuates the idea of Africa as a single unit with monolithic problems. The recent health crisis involving the Ebola virus is case in point: although only three African leaders, not the entire continent, had to drop out of the summit to address the crisis in their respective countries, international media seem to have already juxtaposed the issue with that of the entire summit involving all of Africa.
Whether the continent’s public diplomacy will be helped by the U.S.-based summit remains to be seen. Sources in the NPR article conceded that the summit is more of a “pageant” rather than a site for actual deal making. But if the amount of time, money, and attention paid to the summit are any indication, it’s clear that many are regarding it as more than just a show.
I just returned from a week in Berlin—a lively city teeming with people. There is a whiff of spring in the air and the outdoor cafes have begun to crowd the sidewalks with the European buzz that Berliners uniquely create.
But along with good cheer is a damp residue from this past year’s revelations by Mr. Snowden that the American government has been eavesdropping on conversations between German officials including listening to the phone of Chancellor Angela Merkel. A post-NSA hangover has left German intellectuals reeling and ordinary citizens confused and angry. Even the biggest supporters of Atlantic relations have found themselves challenged to defend a kind of surveillance and intrusion so antithetical to modern day Germany.
My trip was an opportunity to practice public diplomacy, which involved meeting with national security experts, academics, and a large contingent of students from multiple countries spending a semester in Berlin. It reinforced for me the importance of face-to-face contact and person-to-person dialogue to listen to the point of view of others.
Virtual diplomacy is great; E-exchanges are useful. But nothing beats sitting around a table, handing a physical business card to a new colleague, and chatting at coffee breaks about family and friends. Emotional setbacks in relationships have real consequences and they are best dealt with in human settings as opposed to on line.
The U.S.-German relationship is at a critical inflection point. We need one another to confront the situation in Ukraine and to find common ground so that American-European-Russian relations do not lead all of us down a dangerous path.
In addition to Ukraine, our countries face common challenges around energy, finance, trade and the growing influence of China. We have multinational trade deals at stake, like the Trans-Pacific Partnership, and monetary policies with impact on one another’s fiscal stability. Not to mention climate change, terrorism, and the problems posed by failing states around the globe.
In the end, I think US-German relations can weather the storm. Pragmatism tends to prevail in both countries. A crisis often brings partners closer together, and for us, decades of close relations. But this relationship, like all relationships, takes commitment on both sides and a willingness to meet, talk, debate, discuss and disclose on the public side to deepen diplomacy.
Congratulations to Richard Stengel, the new Under Secretary for Public Diplomacy and Public Affairs. All of us – especially those of us who have done the job – wish you well. We know how vital the work of PD is at this time in our nation’s history.
The Under Secretary’s introductory message to the public diplomacy community is a welcome sign of outreach and engagement. It lays out some clear foreign policy objectives and goals including the need to forge new and deeper connections with young leaders. It is especially gratifying to see that the youth focus will “put special attention on girls and under-served youth.”
The other priorities mentioned in the note include focus on entrepreneurism, educational diplomacy, environmental diplomacy, countering violent extremism, and the need for enhanced public diplomacy training and resources.
The network of public diplomacy practitioners will be ready to assist.
A State of the Union address is always a major public diplomacy moment. Rarely do you have the full attention of the entire world to tell every listener, watcher and tweeter, what exactly your current policy priorities are.
For 2014, it is likely that President Obama will focus on domestic and international topics that are high up on America’s agenda and he is likely to stress that if Congress remains intransigent, he, the President, will have to use his Executive powers to make things happen in 2014 on the following issues:
The president is likely to take credit, rightly so, for progress on removing chemical weapons from Syria, progress on a nuclear deal with Iran, and a strong push for peace in the Middle East. But he will also have to acknowledge that the world is pretty messy right now from violent protests from Kiev to Cairo, and that American leadership remains critical to bringing about a more peaceful 2014.
I took my kids this weekend to see the latest blockbuster animated film, The Nut Job. It wasn’t until the film ended, however, and an animated Psy appeared to lead the cartoon cast in a Gangnam-style dance routine alongside the rolling credits that I realized that there was major Korean support for the movie.
In fact, the South Korean government provided substantial financial support for the joint Korean-Canadian production that featured the voices of Will Arnett, Liam Neeson, and Katherine Heigl and ultimately cost over $40 million to produce. According to news reports, moreover, this is one of a series of several films that the South Korean Ministry of Culture, Sports, and Tourism has supported from a fund of that is expected to grow to over $21 million for 2014 alone.
Few would question the influence of film as a medium of soft power, particularly as exemplified by Hollywood, Bollywood, and many other countries. Public diplomacy, moreover, makes frequent and explicit use of film as a tool of cultural diplomacy to promote mutual understanding and cross-cultural collaboration. Having already demonstrated the international reach and positive impact of its own cultural offerings in other areas, especially pop music, it seems only logical for South Korea to venture into international filmmaking…
Which is why I am a little puzzled by The Nut Job. The film is set in a nondescript American town in the recent past, the characters are voiced by major Hollywood actors, and the plot consists of a squirrel that tries to pull off a bank-style robbery of a nut shop. There was nothing about the film that was even remotely Korean at all and I missed the Korean connection altogether (although in retrospect there was a scene in which the music to “Gangnam Style” featured briefly). Psy’s cameo didn’t come until after the film had ended and the credits were rolling.
The film was mildly entertaining and the credits were amusing to watch, but I fail to see how this does much to leverage Korean soft power or advance Korean public diplomacy, despite the not-inconsiderable official Korean investment.
In my humble opinion, Korea would do well, instead, to choose its future film projects with an eye towards vehicles that feature Korean actors, settings, narratives, or themes. We all love Psy, and he could certainly help market other Korean cultural products, but his cameo was largely wasted in The Nut Job, a film I will remember only as a major missed Korean public diplomacy opportunity.
The views expressed in this blog are those of the author and do not necessarily reflect those of the State Department or the U.S. government. The author is a State Department officer specializing in public diplomacy, currently detailed to the IPDGC to teach and work on various Institute projects.